What Is Digital Signage and How Thai Businesses Use It
Published · Last updated · By Aloha team · ENTGROUP
Digital signage is a TV or touch screen that shows menus, promotions, notices or maps, with content changed remotely through software instead of printed signs. Thai businesses use it to update many screens at once and cut printing.
How does digital signage work?
It has three parts: the screen, a player or browser on the screen, and cloud content software. You choose content from a browser or phone; the screen downloads it and plays it on schedule.
If the internet drops, screens keep playing downloaded content, including after a restart, as long as it downloaded successfully before.
What do Thai businesses use digital signage for?
Use cases depend on the venue. Common examples:
| Business | Used for |
|---|---|
| Restaurants/cafés | Menu boards, prices, timed promotions |
| Retail | Storefront and in-store promotions |
| Hospitals/clinics | Notices, voice calls, room information |
| Offices/factories | Internal news, data boards, safety |
| Malls/buildings | Touch-screen wayfinding |
| Schools/temples/events | Notices, schedules, countdowns |
What content can it show?
Software such as Aloha supports many content types on one screen.
- Images
- Video
- YouTube
- PDF (e.g. PowerPoint saved as PDF)
- Google Sheets
- Data boards from Excel
- Weather
- News
- Countdowns
- QR codes
- Background music
- Voice announcements in Thai/English/Chinese
- AI-generated images
- Touch-screen wayfinding
How is Aloha different from printed signs?
Aloha Digital Signage by ENTGROUP is cloud digital signage software for managing content on TVs and touch screens from a browser or phone. Update every screen at once with no reprinting or shipping. Pricing starts at THB 199 per screen per month excluding VAT, with a 14-day free trial.
Summary
- Digital signage is a screen whose content is changed remotely via software
- It covers restaurant menus, company notices and touch-screen wayfinding
- Aloha starts at THB 199/screen/month with a 14-day trial for up to 3 screens
